Hot Wheels

As the world leader in die-cast model cars, Hot Wheels is an iconic and beloved brand associated with speed, innovation and automotive passion. Hot Wheels, which appeared in 1968 under the Mattel umbrella, has since become a global phenomenon, winning the hearts of enthusiasts young and old.

Known for its commitment to detail and quality, Hot Wheels produces miniature replicas that capture the charisma and design excellence of real-world vehicles. With a wide range that includes classic cars and cutting-edge concepts, Hot Wheels is constantly pushing the boundaries to create a dynamic collection that appeals to collectors, hobbyists and racing enthusiasts alike.

Capturing the imagination of generations, Hot Wheels has not only created miniature masterpieces, but also ignited a passion for collecting and racing. The brand's influence extends beyond the realm of casting, with a cultural impact felt in movies, video games, and various collaborations.

Basically, Hot Wheels is not just a manufacturer; it's a curator of automotive dreams, a maker of memories and a symbol of the enduring thrill of the open road. With a legacy marked by innovation and an unwavering dedication to the joy of driving, Hot Wheels continues to redefine the world of miniature cars, leaving an indelible mark on the hearts of enthusiasts around the world.